HTC論壇

標題: HTC Slumps On Weak Sales Outlook, UBS Sees Another 40% Downside [打印本頁]

作者: 7d1b354d-dcfd-4752-8e39-59014df1aac0 時間: 2015-6-8 19:22
標題: HTC Slumps On Weak Sales Outlook, UBS Sees Another 40% Downside
http://blogs.barrons.com/asiastocks/2015/06/07/htc-slumps-on-weak-sales-outlook-ubs-sees-another-40-downside/?mod=BOL_hp_blog_astw
By Shuli Ren
Taiwan smartphone manufacturer HTC Corp. (2498.Taiwan) slumped 9.9% in Taipei this morning after its management cut its June quarter sales forecast.
HTC now sees second-quarter sales to be 33-36 billion new Taiwan dollars, a sharp fall from the previous guidance of NT$33-36 billion, citing weak demand for Android phones. In addition, HTC wrote off NT$2.9 billion assets.
Should this be a surprise at all, asked UBS analysts Arthur Hsieh and Alice Chen. A month ago, when HTC released its April sales numbers, the smartphone manufacturer achieved only 27.8% of its own target.
The worst is not over, according to the UBS analysts, who this morning lowered their price targets from NT$100 to NT$52. HTC is trading at NT$83.60 this morning.
This is because HTC simply does not have a “wow” phone. Its flagship model M9 will only cannibalize sales of the other flagship phone M9+ and neither can’t give a boost to its mid-range products. HTC will “remain loss-making going forward.”
And you can’t even bet on HTC being bought:

We believe HTC’s major shareholders would not sell the company just like their investment VIA Technologies has been losing money for years, and they remain committed to take control. HTC had NT$6.74bn intangible assets in 1Q15, and out of which Patents worth NT$5.96bn.

oh my god!
這狀況真的不太好!

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