Consumer preferences are fickle, though, and phones are a particularly brutal and fast-moving vertical.
Consumer preferences are fickle, though, and phones are a particularly brutal and fast-moving vertical.
It's not the only time that HTC has come across as somewhat arrogant despite its waning fortunes. When Chairwoman Cher Wang added CEO to her responsibilities following Peter Chou's ouster earlier this year, she explained the rationale thusly, to Bloomberg: "I know the company, I know the people, and I have the vision. I think I am the best candidate. I suggested it.”
It's not the only time that HTC has come across as somewhat arrogant despite its waning fortunes.
In fact, it's entirely possible that HTC's cost structures preclude competing on price, anyway: When you cultivate a polished brand image, you'll probably tend to foment a taste for luxury in your employees, leading to fixed labor costs that can't be supported by thin margins.
In fact, it's entirely possible that HTC's cost structures preclude competing on price
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