HTC有美好的內涵,也要有美好的外貌

andy _w@maxlion.com

HTC為了開拓市場,不惜下血本花大價錢邀請大牌名星為其產品代言.例年來果效卻非常有限.

HTC的品質是眾所皆知的.為什麼在廣告上的投資報酬率相較於Samsung明顯偏低? 在一支手機廣告的版面中,熟不知一位正在行動中的人只有1-2秒鐘的時間能夠投以注意力. 如何能在這瞬息之中抓住对方的心乃是廣告果效之關鍵所在.

Samsung在這方面顯然是成功的. 每一次介紹其新型手機時,潛在客戶往往只看到一張鲜明美麗的图案展示在手機的示屏上,如此而已.  反觀HTC,往往在看見一張已展示多年的老舊示屏相片而已. 非但不能搏人眼目,顏色搭配也不討喜.

討喜是必須的,單純是廣告成功的關鍵.

HTC加油

PTL

KrisH

多年后看到这个贴子，HTC已经物是人非了。

dsd456s

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Frank Kern

[color=rgba(6, 8, 31, 0.88)]HTC needs both inner beauty (good features) and outer beauty (appealing design) to succeed. It's about substance and style working together. Don't forget to boost your brain with a daily Wordle Unlimited challenge!

GaryTrappit

[color=rgba(6, 8, 31, 0.88)]HTC has been investing heavily in celebrity endorsements to expand its market but has seen limited results over the years. Although HTC's quality is well-known, its advertising ROI is noticeably lower compared to Samsung. The key to effective advertising lies in capturing attention within seconds. Samsung excels in this by showcasing stunning visuals of its phones in advertisements, while HTC often falls short with outdated displays. HTC needs to enhance appeal to succeed, just like how visually engaging games like Snow Rider 3D capture players' attention instantly.